Viacom18 appoints Rajaraman Sundaram as Business Head – COLORS Tamil
National, 22nd September 2021: Viacom18 today announced the appointment of Rajaraman Sundaram as Business Head, COLORS Tamil. In his new role, Raja will be responsible for scaling up the overall business strategy and invigorating the operations of the channel. He will be reporting to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujrati Clusters), Viacom18.
Rajaraman comes with over 20 years of industry experience in broadcast Media bringing a wealth of experience, insight and gravitas. A seasoned leader, he has held various roles of including as the Business head of Malayalam Cluster, Asianet Star Communications Pvt Ltd and as Chief Operating Officer of Hathway Cable and Datacom Ltd. He has also had astute credentials of leading teams at NDTV Imagine, STAR India and Vijay Television.
Speaking about the appointment, Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18 said, “Since launch of Colors Tamil, the channel has been on an exceptional journey – being the youngest challenger brand in a region that is known to be India’s most rewarding regional broadcast market. Having built a distinct identity for ourselves, we now look forward to kickstart the next phase of our growth. Raja, with his extensive experience across the entire value chain of broadcast entertainment, is aptly suited to lead Colors Tamil into its next phase.”
On his new role Rajaraman Sundaram, Business Head – COLORS Tamil said, “I am elated to join the leadership team at Colors Tamil. Colors Tamil has been a pioneer in bringing breakthrough content that continue to engage and entertain Tamil viewers across the globe and I’m looking forward to strengthening the channel’s overall value proposition and drive it to greater heights.”
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
About Colors Tamil
Launched in February 2018, COLORS Tamil’s the youngest general entertainment channel from the stable of Viacom18 that thrives to entertain the Tamil speaking viewers around the globe through distinctive and powerful stories that inspire and celebrate women and their families. Positioned as Idhu Namma Oru Coloru (the colors of our motherland), COLORS Tamil focuses on storytelling that matches the rich heritage of the Tamil Nadu culture with qualitative and innovative programming. Some of our flagship shows are Velunachi, Arya’s Enga Veetu Mapillai, Dance Vs Dance, Kodeeswari, Singing Stars, COLORS Kitchen, COLORS Comedy Nights, Kalla Petti, Perazhagi, Thirumanam, Thari, Malar, Oviya, Vandhal Sridevi, Uyire, Amman, Idhayathai Thirudathey, Mangalya Sandhosham & Sillunu Oru Kaadhal amongst others.